Home Beyond the BorderThailand 2015 Discover Thainess Campaign Launch in Mumbai – A Treat for the Senses

2015 Discover Thainess Campaign Launch in Mumbai – A Treat for the Senses

by Ragini Puri

Striking recreation of the popular Amphawa floating market, boat replicas laden with mouth-watering fruits and delicacies, Thai masseurs bent over guests, soothing their stressed ankles, young lads showcasing their Muay Thai skills, and exotic orchids giving the area the quintessential Thai feel – the 2015 Discover Thainess campaign launch in Mumbai was a sumptuous treat for the senses. The ambitious campaign was officially launched by the Thai Tourism & Sports Minister, HE Kobkarn Wattanavrangkul, who was on her maiden visit to India. She later addressed the gathering at length, sharing her insights about the 2015 Discover Thainess campaign and importance of the Indian market for Thailand.

HE Kobkarn Wattanavrangkul addressing the guests

Indians constitute a major chunk of Thailand’s inbound tourists and this year the country is expecting a major surge in the number of Indian tourists, on account of stability on the political front and engaging promotional campaigns. A number of prestigious Indian tourism awards in the recent times too have boosted Thailand’s position as a favoured destination amongst Indians, prominent among them being – Best Wedding Destination Award the International Tourism Conclave & Travel, Best Destination by Travel & Leisure India and Best Value Destination by Lonely Planet – this one for the third time in a row.
Besides offering genuine hospitality experience, the new campaign also aims at introducing Indian travellers to newer destinations in Thailand, prompting them to look beyond the popular destinations like Phuket, Pattaya and Krabi. The new destinations include some stunning and serene island in the Trat and Trang provinces.

If you are regular here you will remember that I was in Bangkok for the national launch of the 2015 Discover Thainess Campaign. The launch was a spectacular event replete with an extravagant parade and and cultural performances. The event presented a clear (and pretty) picture of the thought and planning behind the campaign and the efforts put together in going all out to provide authentic Thai experiences to the tourists visiting the country this year. The same thoughtfulness was apparent at the Mumbai event too. While those who already have an exposure to Thailand’s amazing hospitality got an opportunity to experience it again, for the the first-timers the introduction to the Thai way of life turned out to a delightful experience.

Recreation of the floating market


Intricate carving on fruits and vegetables


Mouth-watering Thai desserts
 Orchids – giving the decor a quintessential Thai touch

I am sure you will agree that the photos are a testimonial to my opening line that the launch event was a treat for the senses. And these are just some photos from the event. A detail photo post on the launch event coming up next, do check it out and I am pretty much sure they will incite you to enough to plan your Thailand trip soon. Hope you enjoyed this post, do leave your feedback in the comments section.

For more information about the 2015 Discover Thainess campaign, you can visit the Discover Thainess website.
For more travel stories and travel trivia please connect with me on my Facebook travel page. You are welcome! 🙂

Note: I was invited by the Tourism Authority of Thailand (TAT, New Delhi) to attend the 2015 Discover Thainess campaign launch in Mumbai. 

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Shashi Puri March 23, 2015 - 9:54 am

Very informative write up Ragini. Browsed through the Discover Thainess website and it's interesting how Thailand Tourism has focussed on themes this year. Great concept!

Sandeep Shekhawat March 23, 2015 - 9:56 am

Wonder how I missed this post Ragini. Reading up everything about Thailand now. Very informative, thanks for sharing and looking forward to more such write-ups.

Ragini Puri April 2, 2015 - 11:14 am

Glad you liked the post Shashi! For more information of the themes for the coming months, you can check this website : http://discoverthainess.tourismthailand.org/

Ragini Puri April 2, 2015 - 11:15 am

Thanks for stopping by Sandeep, and glad you found the post useful! 🙂


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